At Disha, we are always abreast with changing trends and have something to appeal to every kind of woman. This is in line with our vision to be a part of every woman's wardrobe. A Background - The year 1990 was landmark year for us. We were already known for our exclusive fabrics. With the beginning of Disha Enterprises, we were charting a new direction in our path of growth. We began supplying exclusive salwar kameez sets to our clients. These were absolutely ready to stitch pieces with either beautiful embroidery or block prints. This became our hallmark. After a decade of being in the ready to stitch business, we slowly expanded our vision and began supplying ready ethnic wear to some of the largest chain stores in India. By the year 2012, we were ready to take the next leap. We wanted to create our in-house brand which would be available across India. We had the unstinted backing of our artisans and a remarkable design team. To ensure this dream did not just remain an idea, we started creating a completely new support system for it. Right from having an entirely new building, a larger design team, a sampling department to sales representatives, the ground was cleared for takeoff and Disha Lifestyle revved up.