What is Craft? Craft is a communication consultancy, deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry; in a way which large network agencies cannot. Increasingly we hear from clients that one of the major issues they face is that they never see a strategist anymore on their business. It’s usually the case that there was a really smart person in the pitch – but they’ve disappeared. In turn, strategists themselves are finding that they are reaching burnout, through only ever working on pitches and never seeing their thinking coming to light on real client work. Creative agencies are lost without them – gone is their sparring partner, the person who could make their work come together and a creative thought better through brilliant delivery. What we believe: The solution is a great communication plan that can bring everything together. Making sure the right brief is written, that media and creative are aligned around a real understanding of consumer behavior, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results. What we do: • We deliver a relentless focus on communication planning by experienced strategists, a model that integrates with, rather than fighting against, creative, content, technology & PR. • We can support transparent media buying though our relationship with an independent media-buying agency. • We have a roster of freelancers to make sure we construct the right team around your problem – not the other way round. How we do it: Simple: one team no complex structure Fair: to each other, paid well for a service well done Collaborative: no egos, no turf-war, just a focus around a client’s business Fast: experienced strategists getting it right first time