EquInnoLab. is an innovative company which strives to objectify and consequently develop equestrian dressage (and equestrian sports in general) by combining camera footage, sensors and movement sciences to gain insight in training of riders and horses. Our collaboration platform provides space and test riders to product developers to improve their products, being implemented in our training method and cockpit in parallel. These insight are developed into a training method using the latest innovative technologies during training. Our holistic approach also entails physical and mental training of the rider.