A Complete E-commerce Solution. Over 15 years of e-commerce experience as a leading solution partner committed to advancing your online business. Novator is a leading full service e-commerce solution partner that allows retailers to take their online business to the next level through the complete integration of industry leading professional services, unparalleled hosting & monitoring infrastructure and our full features Virtual Retailer™ e-commerce software platform. Novator’s full spectrum of services and Virtual Retailer™ software have been the foundation of some of the finest, most demanding global e-commerce businesses including Brookstone, FTD.com, American Express International, Lucas Films, Interflora (UK), Warner Bros., Shoppers Stop Limited (India), Marvel Entertainment and more.