The company was founded in 2014 in Herrliberg near Zürich (Switzerland). Its mission is to develop and operate webshops. The initial intention was to provide accessories to iPhone owners who wanted to take care of their beloved mobile phone. The target market was the male population of the German speaking part of Switzerland. After the initial success a second online shop was opened for the female population. Then a third one for other Apple products such as watches. We are now in the process of extending the reach of the company to the whole of Switzerland and preparing expansion into neighboring but much bigger markets. A new warehouse was opened in 2017 in Vernier, near the Geneva airport, for logistical reasons.