GOLD is not just a streetwear brand; the aim is to go beyond this, to overcome the production-sales boundaries, creating the basis for a different marketing concept that does not wear out itself in the product promotion. GOLD is a philosophy of life; it is the way you interact with the evolving world surrounding you. The starting point is represented by the roots of graphic design filtered by new media and digital technologies: everything starts from a sketch. The aim is to emphasize the artist personal skills, in a scene where technology is nothing but a tool for human talent. One is not a creative thanks to progress and the tools one uses, on the contrary, only thanks to his or her own artistic skills.