At the Partnership for a Healthier America (PHA), reducing childhood obesity is our north star. PHA partners with the private sector to transform the food landscape in pursuit of health equity. We work with the private sector and PHA Honorary Chair Former First Lady Michelle Obama to make healthier choices easier for busy parents and families. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. A nonpartisan nonprofit organization led by some of the nation’s most respected health and childhood obesity experts, PHA brings together public, private, and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. We ensure that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making.