Loose Connection (LC) was born as part of a university project in 1996 and has stayed with me ever since. In it’s original guise, LC was a fashion/design/music label with a focus on clothing, branding and audio for the underground dance scene. That focus never really shifted, although LC has definitely moved on with the times. Today Loose Connection offers a full suite of creative & technical services including: websites, design & branding, web & domain name hosting, IT & support, SEO & marketing and drawing & illustration. LC also releases my music to online streaming platforms like Spotify, Apple Music and Beatport. I’ll also very soon be selling bags, t-shirts, cups and other apparel from the shop. Its taken quite a while, but my original idea has finally become a reality! As a professional designer, I have worked in the print design and web industry since January 2000. In that time, I’ve been employed or contracted by some great companies, gaining some excellent work, life and studio experience. I finally settled into my full-time freelance status in January 2013 and it was honestly the best decision I ever made (other than creating LC, getting married and having kids, of course!). This is what I do all day and I LOVE IT!