Lesniak Swann partners with B2B brands to understand the emotions and motivations that drive their audiences, harnessing these with creativity and technology to build unfair competitive advantage. We’re here to help B2B brands grow, so naturally there is a strong commercial focus to everything we do. All activity is closely tracked through to pipeline value, closely aligned with business KPIs, and has delivered some fantastic ROI for clients. B2B marketers often face complex challenges, such as lengthy customer purchase cycles, multiple customer personas and large product ranges. We relish tackling these – helping clients to cut through the confusion to produce clear, impactful marketing. We do this by leveraging our “relevant + engaging = effective” philosophy to produce creative that resonates with the needs and expectations of your audience; engaging them on a human level to foster customer acquisition and loyalty. From strategy through to activation and reporting, we offer a full range of marketing communications services to deliver your unfair competitive advantage. This includes brand creation and evolution, campaigns that deliver measurable value to businesses, PR and content that cuts through the noise, and a native knowledge of digital spanning build, UX design and SEM.