For sports marketing to be successful, the partners involved have to see eye to eye. We support rights holders and brands on the lookout for partners. Understanding brands’ communicative objectives and developing appropriate content and creative storylines is our speciality. We dare to be different. As a strategic and creative sports consultancy provider, The Sports People offer customised concepts, as well as alternative and daring schools of thought. We create sustainable, successful partnerships. We know how sponsorship works. We have a wealth of experience in planning, managing and analysing sponsorship engagements for both rights holders and sponsors. Our interaction with our stakeholders from the world of music and entertainment gives us valuable inspiration and stimulus to reach sports fans even better and more effectively. https://sportspeople.de/en/imprint/