The Shenzhen Economic and Trade Office (SETO) is an Australia based not-for-profit business service provider representing the City of Shenzhen, China's greatest trading city. Directly sponsored by the Shenzhen Municipal Government, SETO offers guidance and consultation to Australian and New Zealand organisations wishing to enter the Chinese market by means of investment and trade. With a bilateral focus, SETO also serves Shenzhen companies looking to enter the Australian and New Zealand market. In addition, SETO serves as a liaison for the Shenzhen Municipal Government and acts as a point of contact for all economic related inquiries on behalf of the municipal government.