LBR Hygge Consulting Inc. advises on the Physical Environment of Human Experience. The Physical Environment is 30% of Human Experience. Leveraging cutting edge research from Harvard in the Health Buildings approach, the Physical Environment can be designed to have a productive impact on the people who are in it. What if the is designed to support and contribute to a productive experience? What is does LBR Hygge mean? LBR = Let's Be Real, Living Brand Result hyg·ge How do I say that? /ˈh(y)o͞oɡə,ˈho͝oɡə/ Definition: a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture).