Pusat Studi Inovasi Digital (Center for Digital Innovation Studies or DIGITS) was established as a form of efforts from FEB Unpad to accumulate and disseminate knowledge and expertise in the areas of innovation with respect to business and digitalization. Through a mission that leads the concept of "Sustaining the Diginnovation Ecosystem", DIGITS is present with the support to strengthen digital ecosystem through various initiatives which ultimately entail people driving the sustainable digital innovation. This belief is translated through various activities in regard to research, consultation, advisory, and other capacity building activities. Through DIGITS, FEB Unpad contributes to create virtuous loops in the spectrum of digital innovation with two defining dimensions: dimensions of creating competent human being in innovation as well as digital transformation on the sustainment aspect, and dimensions of strengthening collaboration between academics, business, government and community through research and collaboration on the ecosystem aspect.