RefreshWeb is a B2B search marketing consultancy. We like solving the complex problems of doing SEO, PPC and content development for our clients, and we like seeing the results of our work fattening their bottom lines. While PPC can be working for you within a month, SEO takes time, discipline and commitment…with PPC, you pay for site visits from each click, and we can bid on hundreds of terms. For SEO, we work to align your content with 30-50 of the search terms which will be most productive for you, with the highest volume and the least competition. That is why we get first-page rankings for our clients... content of exceptional quality, well-targeted and aligned with "the mind of the market." There is a longer-term payoff from SEO, as you gain top rankings from iterative improvement, which is why it's worth the investment of time and money. We have found the ranking gains on your search terms can easily yield an ROI of 30-300%. Researching the best search terms, looking for competitive advantage, developing content that is compelling to both search engines and prospects, aligning your web strategy with your business objectives...these are why you want a search marketing partner, not just a vendor. To learn more about RefreshWeb, including recommendations and client testimonials, please visit www.linkedin.com/in/johnrasco.