Moonraft is a design-driven customer experience firm. We are here to advance human experience through design-driven innovation. Design, to us, is all about creating new meanings, while art is about self expression and emotive appeal. Bringing these two creative disciplines together and operating at their intersection with business and technology, we drive business innovations with differentiating customer experience. We place the human at the center, bringing quantitative and qualitative techniques together to develop consumer insights. Our techno-creative team, bridging consumer insights, business understanding and advanced technology skills, then builds humanistic technology solutions. We believe experimentation is at the core of every innovation. Radical innovation, in our view, is just an event recognized in hindsight when a number of trial-and-error attempts spark off a breakthrough. Our approach embraces rapid prototyping and empirical evidence in everything we do. As the name says, we are Moonraft Innovation Labs, driving innovation through experimentation. "Rafters", who inhabit Moonraft, recognize only idea as the boss. They live by imagination, simplicity and speed. Our egalitarian culture and environment are designed for rafters to thrive and deliver elegant solutions for complex problems.