Optimal Ways is an agency specialized in Digital Analytics for ecommerce and retail, which supports its clients in France and internationally, in French and English. Its mission is to enable ecommerce teams to make the right decisions thanks to reliable digital data. The agency is also a training center, which offers customized training paths. As an independent trustworthy third party, the agency does not intervene in any other digital business. It works with the main market solutions in Digital Analytics (Adobe Analytics, Google Analytics and Piano Analytics), Tag Management (Google Tag Manager, TagCommander and Tealium), UX Analytics (Contentsquare and Hotjar) and Consent Management (Didomi, OneTrust and TrustCommander). Created in 2011 by Nicolas Malo, Optimal Ways now has a dozen consultants and relies on a network of experts and partners around the world. Member of the 1% for the Planet collective, the agency is committed to a CSR approach and supports start-ups and associations in the social and solidarity economy (SSE). For more information, visit www.optimalways.com.