ASEAN Coffee Federation (ACF) was first conceived by a group of passionate ASEAN coffee industry players who are in constant pursue of improving and developing the quality of ASEAN’s coffee beans so as to compete in the world stage. The inaugural meeting was held at Pattaya, Thailand in early 2010 where the members held their first brainstorming session on what they could do together so as to promote ASEAN coffee via a common vehicle, ACF. A subsequent meeting was held in Pakse, Laos on the 5th August 2010 where member country from Singapore, Thailand, Laos, Indonesia and Malaysia signed the historical Memorandum of Understanding (MOU) inking the protemp formation of the Federation.The following year, ACF welcomed its 6th member country, the Philippines, making ACF a stronger voice representing the ASEAN coffee scene. On 14th March 2013, Singapore, the formal formation of the ASEAN Coffee Federation was completed with its adoption of the Federation’s Constitution by the Board which had also held its inaugural constitutional election of office bearers with the President of Singapore Coffee Association (SCA), Mr Victor Mah, elected as the Founding President of ACF.