We believe that waste is a failure of design. Should we start seeing it as an opportunity? To shift something as complex as the way we perceive and use waste, we need to move beyond the outdated linear approach to consumption: take – make – waste. The waste generation ecosystem has become so complex that it can be challenging for an individual stakeholder to truly make a difference. There is no simple solution; everything is connected. The only way forward is to close loops and build resilience through a human-to-human connection across sectors. Paving our way toward a circular economy. Together.