Prince of Songkla University's Faculty of Hospitality and Tourism has several guiding principles: 1. Develop international quality graduates competent in the global labor market on the premises of morality, ethics and Thai service values. 2. Produce internationally-recognised publications through research and graduate studies. 3. Collaborate with other universities as one of the main hospitality and tourism education hubs in Asia. 4. Create and facilitate processes that encourage good governance, maintain the integrity of Thai culture, and foster internationalization. 5. Provide academic services to support the society and promote sustainable industry. Facebook Page: https://www.facebook.com/fht.psu.hkt Motto: "Our soul is for the benefit of mankind" Core Values: P-rofessional R-esearch-oriented I-nternationally Competent D-iverse E-thical PRIDE