The Geothermal Exchange Organization (GEO) is the Voice of the Geothermal Heat Pump Industry in the United States. As a non-profit trade association, we promote the manufacture, design and installation of GeoExchange® systems—the most energy efficient and environmentally friendly heating and cooling technology in the world. Government affairs and public outreach strategies pursued by GEO are more important than ever to knocking down barriers to industry growth, maintaining progress already won, and securing new opportunities. GEO advocacy successfully increased tax credits for residential geothermal heat pump installations from $300 to 30% of system costs. And through our efforts, geothermal heat pumps are increasingly recognized as a renewable energy technology alongside wind and solar, ensuring an integral role in meeting future government energy and environmental goals. Our mission is to support our members' business objectives while promoting maximum, sustainable growth of the geothermal heat pump industry through Advocacy, Partnerships, Public Outreach, and Promotion of Quality Standards.