Prime Health Holdings was born from a passion for health, wellness and performance by offering smart, effective and cutting-edge products to everyone. We're the proud parent and holding firm for multiple health brands and platforms. Bringing cutting-edge smart supplementation, nutrition, nootropics and biohacking products to the South African market. This offers a space for the everyday South African to have access to world-class and leading products, right on their doorstep. Our Core Values: We value transparency, honesty and integrity most in our company culture and carry this philosophy through to our day-to-day operations from our products to our service to you. Our Vision: We are gearing up to be a disruptive force in the health and wellness space in South Africa and ultimately, worldwide. Resulting in bringing effective and cutting-edge products and services to every individual. Health and wellness is a lifestyle and not just a practice. Child Brands & Platforms: PRIMESELF: www.primeself.co.za OPTMZ (Previously ZA Nootropics): www.optmz.co.za Neuroactive: www.neuroactive.co.za