Lula Mena’s brand and business model generates hope and transforms lives by connecting art, design and culture with the reality of vulnerable women at high risk areas of El Salvador, creating opportunities through the design and production of unique, eco- friendly, handmade, innovative, products under the rules of fair trade. All Lula´s designs are based on 5 principles: ·Handmade ·Eco-friendly ·Women empowerment ·Fairtrade ·Innovation Lula has positioned her products in 15 countries and 70 different stores in United States, Switzerland, Canada, Australia, Italia, Dubai, Japan among others. Lula has been invited to participate at the gifting lounges of the Oscars, Emmys, Grammy awards and to Cannes Film Festival to show her products.