At Mind & Metrics we help small businesses optimize their online marketing efforts by using in-depth analytics. We help them increase conversions, while staying cost effective, freeing up hard earned cash to scale their businesses. Technology is transforming the marketing landscape, adding new tools, techniques and strategies on a daily basis. The digital media marketer needs to have two sides, the creative mind and the analytical mind. The digital media marketer needs creativity and imagination to create content, develop strategies and campaigns that engage with the online audience and the analytical capability to disseminate the metrics and measure the success of the marketing strategy. At Mind and Metrics we focus on both the Creative and the Analysis so that we can maximize the return on advertising and marketing dollars spent.