Macfarlane has a 25 year history of developing and implementing communications management solutions for traditional call and contact centres. Our mission now is to bring the benefits of omni-channel communications management to the wider SME market at prices it can afford. We installed the first software based call centre system in the UK in 1996 and have since been at the forefront of applying new technologies within contact centre environments. Our latest omni-channel system, Contact+ embodies the concept of Conversation Management, providing the ability for organisations to manage complete conversations with their customers over a variety of channels including voice, email, SMS, web and social media.