Great Notion nurtures brilliance to transform your organisation. Step through our Design Futures process to release your inner hedgehog, release your profits and eliminate the noise that distracts you from success. Nurturing your Great Notion will allow your organistion to thrive in the face of existential threats to the economic growth we have known all our lives. A Great Notion can generate billions, look at Apple and Google, for example. But money is never a great notion, money is a currency. You need to unearth and unleash your Great Notion to revitalise your organisation and your life.