We believe that fundraising can and needs to be done better; that fundraising should be sustainable. We believe that this will be achieved only through a deeper understanding of our donors, and then using this knowledge to build genuine and sustainable relationships with them. In pursuit of this belief we've built – with the help of almost 100 members – the country's largest and richest data collaborative. Plus, we've added best-practice data science and machine learning capability, as well as focused commercial thinking.