Spazapp is a mobile application which acts as a mechanism to connect consumers, big brands, and traders to informal spaza shop owners. It was inspired by the streets of Durban, South Africa through our first-hand experience of owning a number of small spaza stores that traded to the local communities predominantly within informal markets. Working with some of the biggest Global brands in the formal and informal markets (Diageo, Unilever, TigerBrands, etc.), and becoming adept in supply chain efficiency, distribution channel management, effective route to market initiatives, and understanding of various store manager requirements, led us to be considered market gurus in the industry.