Insights-AI is founded by a team that comes from an in-depth background in Market Research and Technology. Being seasoned market researchers, we have felt the pain from charting first-hand. For too long, we have witnessed precious man-hours of research teams going into charting, leading to no tangible value to the end-client. We wondered what the impact would be if the same time could be spent on formulating business insights for the clients – it will lead to better outcomes, reduced delivery time, fewer (or no) errors, lesser stress for researchers, and of course, save money. That’s when our Technology partners came up with the simple yet brilliant solution of leveraging machine learning and automation to perform this task, and dare we say, perform better than humans. The diverse expertise of our team has been instrumental in developing a solution that is the perfect fit for the market research industry. What started off as an internal project became so useful that it was just too good to be not shared with others! Talk to us to explore how Insights-AI can create value for your business!