Aashni + Co opened its flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of the United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture, ready-to-wear, jewelry and accessories. Since its opening, Aashni + Co has quickly emerged as one of London's most sought-after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the city and Continental Europe alike. Aashni + Co is set over three floors with haute couture, ready-to-wear collections, jewelry and accessories. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, Varun Bahl and like.