Blue Raspberry Media is a marketing firm founded to help entrepreneurs and companies document what makes them special and share that awesomeness with the world. What's with "blue raspberry" name? One of my kids asked why raspberry popsicles are blue when they should be red. Turns out frozen treat makers switched raspberry flavor to blue in the 1970s to help avoid confusion with the other red flavors like cherry, strawberry, fruit punch, and watermelon. When you open up the freezer on a hot summer day, you instantly know the neon blue option is raspberry. With all the options available to consumers today, businesses need to be able to communicate what makes them different with the same clarity and efficiency.