Born in 2005 out of a belief that the ‘customer perspective’ was capable of helping sport not only to improve fans’ experiences, but also to help sport to develop a fan-focused culture, The Fan Experience Company exists to support sustainable growth in football. The project has gone from strength to strength: 6 million more children are now enjoying EFL football since we first designed the Family Excellence programme in the 2006/07 season, winning us numerous awards.