U4Ria started a full-fledged adult toy shop at Midpoint Orchard back in 2001, when Singapore was still uptight about “sex toys”, U4Ria has grown from one store to three stores in Singapore; staff strength grew from one to thirteen over the past decade. While U4Ria broke new ground in the retail scene, the company also successfully moved into adult toys and lingerie distribution in Singapore, Malaysia and Indonesia, thereby, enabling to serve the needs of not just Singapore residents, but also to South-East Asia neighbours. At U4Ria, a large variety of products was carefully selected from USA, UK, Sweden, Germany, France, Holland and Japan, to appeal to people of all races, genders, ages and sexual orientations. U4Ria’s Mission - One-Stop Shop for Buying and Selling Adult Novelties Channel. As U4Ria have gained the trust and confidence of overseas suppliers over the past ten years, the company have been appointed exclusive distributor in Singapore for several renowned manufacturers and authorised dealers. Thus, U4Ria offers a one-stop distribution channel for manufacturers / distributors / wholesalers of any new adult toy brands or lingerie.