The early 1990’s saw countries in Southeast Asia, including Indonesia, going through a period of rapid economic growth. At that time, imported products primarily met the demand for fresh dairy produce. The absence of large-scale commercial dairy farms in Indonesia, coupled with the vast availability of labour and natural resources, presented a huge opportunity to create a significant dairy enterprise to supply the domestic Indonesian market and the region. On March 14, 1997, PT Greenfields Indonesia was established by a group of Australian and Indonesian entrepreneurs. The company commenced the development of a dairy farm at Desa Babadan, Malang Highland, East Java in April 1997, and began the construction of a milk processing facility that became operational in June 2000. Till today, Extended Shelf Life (ESL) pasteurised and Ultra High Temperature (UHT) milk produced by the farm is of the highest quality and meets the world’s toughest microbiological standards. Greenfields Indonesia’s dairy farm has a cattle population of over 10,000 Holstein and Jersey cows, producing over 43.5 million litres of fresh milk each year. Besides supplying the domestic market, a significant portion of its finished products are sold in Singapore, Malaysia, Hong Kong, Philippines and other countries in the region.