Established in 2011 by Flanders three leading independent production companies, De Filistijnen, De Mensen and Woestijnvis, Primitives is the largest distributor of entertainment, reality, factual formats and programming from the Benelux region. With numerous proven international successes, including Hotel Romantiek, Eternal Glory and The Mole, Primitives brings the formats from two thirds of Flanders and now in 2019 expanding into the Netherlands, plus all formats owned by commercial broadcaster SBS Belgium and one of Europe's most successful public broadcasters, the VRT.