Think of PetroHub as an alliance of fuel retailers (gas stations); an alliance that focuses on increasing revenues for its retailers. As individual retailer, your supply costs are negotiated with very high markups; meaning you must lower your margin to stay competitive. This is also true for other operational costs, such as credit card processing, regular maintenance, signs, insurance fees, etc. PetroHub levels the playing field for the unbranded retailers by leveraging collective purchasing power to negotiate the best supply costs. Instead of you placing individual orders, PetroHub submits orders collectively from other retailers to negotiate "wholesale" pricing, allowing you to increase your margin for better revenues.