Tinoq is a Data as a Service (DaaS) company, serving the health, fitness, and healthcare industry. We built an information theoretic technology framework, to develop a vertical technology stack, ranging from sensing, digital signal processing, wireless networking, machine learning, to cloud based data processing and presentation. The Tinoq auto-sensing engine autonomously collects health clubs' usage data: equipment usage, group exercise attendance, and individual member workout data, without intervention or collaboration from members. The Tinoq cloud based machine learning engine extracts business intelligence from the club's usage data, to help operators improve class performance, maximize personal training, and provides predictive analytics to minimize member attrition. In the past 40 years, technology companies rose in a row to meet fundamental needs of the population at the time. Computing and operating system companies succeeded by improving productivities. Before long internet portal companies rose to the center stage, but were quickly replaced by the search engine company that feeds more and hopefully better information, which itself is now challenged by the on-line shopping company turned cloud power house. With basic needs nearly satisfied, people's desire to enjoy social lives drove the social media company’s ambition to sky high. Necessarily, the mobile device provider that makes search, on-line shopping, and social media readily available in the palm of people’s hands deserves the largest market cap ever on earth. So, what is THE next biggest thing? People want to live a happy and long life, and live it to its full potential. The technology companies that can help people stay physically and mentally healthy are the ones that will ride the trend and change people’s lives. Tinoq was founded to be one of those companies. Revolutionizing health and fitness club operations through data and business intelligence is its strategic starting point.