At Premier Event Connection, we have a distinct point of view about the art of producing events. Read about it here… then experience it live and in person: OUR P.O.V An event should serve as the ultimate image centerpiece—a “paparazzi moment” for your organization. Every last detail of an event, no matter how small, should convey the host organization’s unique branding, ideas and values, all in one smart production. For guests, an event should spark the “wow” factor by delighting all five senses. Whether the event takes place in a magnificent space or focuses on a travel experience, it should be about enjoying the journey and the captivating narrative. Every guest should be treated as if he or she is the host. An event should be carefully choreographed, yet still have a sense of spontaneity and excitement. Each detail should, for its guests, appear seamless. The process of designing an event doesn’t need to be painful. (The drama should be in the event visuals, not in the behind-the-scenes planning!). When things change—and let’s be honest, they definitely will—it shouldn’t throw the project off course. An event firm should be flexible enough to iron out the new wrinkle without a hitch. An event firm shouldn’t push an off-the-shelf agenda on clients. It should draw objectively from a wide range of respected resources to create a truly unique experience. An event firm should surpass its clients’ expectations for customer service.