Sukkur Beverages was incorporated in September 1974 as a private limited company and the prime introduer of ProjectCobalt+X+Pepsi+Logocarbonated soft drinks in the Interior Sindh Regon and Bordering South region of Punjab. Initially it was a bottling plant of Coke however, converted to Pepsi in 1983 and since then has been a devoted ally in the mutual growth and achievement of the potential of the carbonated soft drinks market in the region. Franchise area is predominantly rural area with agro-based economy along with Mega Industries. Sukkur City is touched by 3 Highways and is the gateway to Baluchistan and franchise area encompasses a population of around 20 million with annual per capita consumption of CSD being 43 (8 Oz) with huge potential of future growth.