In line with its institutional development vision, PSI/Cambodia has evolved into a Cambodian organization, Population Services Khmer (PSK). PSK is an independent, local non-governmental organization that was registered with the Cambodian Ministry of Interior. PSK’s mission is to improve the health of low-income and vulnerable Cambodians through social marketing in collaboration with the Royal Government of Cambodia. PSK will have an organic and sustained connection with PSI and will benefit from the global network to promote life-saving products, services and communications to help Cambodians lead healthier lives.