Hirmer Hospitality is part of the long-established, family-run Munich-based Hirmer Group and combines three strong hotel brands under one roof: Travel Charme Hotels & Resorts, the leading expert for vacation hotels in Germany and Austria, the young and dynamic lifestyle concept Urban Nature with its first property in St. Peter-Ording, and the luxury-segment brand truuee. hotels & places. These include legendary hotel icons on Bavaria's Tegernsee and in Bad Gastein, as well as a spectacular new openings on Lake Garda. In total, the portfolio of the future Hirmer Hospitality currently includes nine hotels and six hotel projects in Germany, Austria and Italy. With the restructuring of the company and the new brands, the Hirmer Group is setting the course for its further expansion in the hotel segment in order to rise among the market-leading hotel companies in German-speaking countries in the long term and to position itself sustainably as a trusted employer brand.