Brand Advocacy is nothing new. At least in theory. In practice, however, we need technology to enable it, measure it and use it as a marketing channel. We believe in helping brands organise, connect, channelise and power-up your true believers by giving them the means to express themselves about your brand. You can power up your Employees, Customers, Partners, Fans, Experts and other communities who are your believers. And many seek ways to co-create and express themselves. In people we trust. As most studies have found that people trust people more than they do brands. To help you drive your organic reach, our platform helps you organise your believers, gamify their experience, curate content, create and manage user generated content and power-up your reach to user networks. Brand Advocacy is a powerful marketing channel by itself. And why not, when you could get >3000% CPM savings? With SOCXO you can do all the above at a fraction of the cost of paid advertising. Because we believe in taking anticipation out of the game by choosing to give you a pay as you use model. Where your cost is directly proportionate to the activity you do. Why bother with any other, when your actions should be driving your expenses and not the number of users or any such?