Many enterprises use the term "digital business" to refer to any initiative that uses digital technology to conduct business. Executing transactions through new channels is more properly e-business; engaging customers through new online channels is really digital marketing. Truly envisioning enterprise-wide digital transformation requires connecting people, data and processes to create value for customers and a deliberately planned convergence across business vision, technology, customers, employees, operations and products. The Tellistic approach focuses on leveraging technology to achieve results in 4 key areas: • Customer Engagement – strengthening customer acquisition and growing customer loyalty • Employee Empowerment – boosting productivity and collaboration • Operational Optimization – driving efficiencies • Product Transformation – creating new revenue opportunities Our engagement philosophy is built on the understanding that customers want to appreciate outcomes before they understand the technology behind it. Tellistic focuses on asking what our customers need and why, what it needs to look like, and then figuring out what needs to be in place from a technological standpoint to achieve that.