Euston Town is the elected representative of businesses within Euston.  Our mission is a simple one: enhance the commercial environment for local businesses and make Euston a place that people not only want to visit, but a place they want to stay.    As the Business Improvement District (BID) for Euston, we lobby for, campaign and deliver a range of projects and policies to benefit the local area.  Through community-led regeneration plans such as the Drummond Street Neighbourhood Vision, to imaginative green walking routes like the Euston Green Link, our projects enhance Euston’s rich heritage and generate essential footfall.   We are proud of the progress we achieve for Euston and continue to lead the way in demonstrating the strategic value of BIDs and how they can act beyond their traditional role.  We directly respond to the interests of our members by: 1. Working with partners to realise an ambitious future for all Euston communities, where redevelopment brings a once-in-a-generation opportunity. 2. Committing to innovative projects that tackle our air quality emergency, replace lost green space and allow biodiversity and ecology to thrive 3. Using public realm design and regeneration, communications, events and art to uncover and preserve the unique identity and culture of this neighbourhood.