On an average day, every man, woman and child in this country is bombarded with 1,800 advertising sales messages. Over 16 waking hours, that's 112.5 ad messages an hour, 1.875 a minute, or one sales message every 32 seconds. How do you break through all that advertising clutter and get prospects to buy from you – especially when you consider that in a typical newspaper or magazine, for example, the most noticed ad fails to attract most readers' (54%) attention? You could follow "best" practices, which guarantee your ad, commercial or website will look and sound like all the others (making your problem worse). You could increase your budget exponentially to make sure a mediocre message is repeated often enough for someone out there to maybe notice it. Or you could contact Bright Orange Advertising, with a track record of creating ads, commercials, brochures and websites that multiply your marketing dollars by making your message stand out like a bright orange beacon in a sea of gray mush.