More brands are investing in experiential marketing than ever before because today, media consumption is polychronic by nature. Consumers engage more with relevant and immersive marketing vs. interruptive engagements - across their omnichannel journeys. #sparkmagicexperiences #sparkmagicxp #experientialmarketing #experientialevents #virtualevents #hybridevents Experiential marketing means more than just events. It includes everything from street activations to pop-up events to mobile tours to trade shows to music festivals (and beyond). You need therefore build events & engagements with story & emotion and immerse people as part of an interactive character in the story, versus just a backdrop. Even B2B Conferences and Events today are impacted by these Consumerization Trends. It is in this setting that Spark Magic Experiences see the untapped potential to do amazing, insightful, and groundbreaking work. Work that raises the standard of creativity in the country and also holds its own internationally.