Usability Consulting & Research for the Digital Marketplace First Insights specializes in remote and in-person usability testing, qualitative research, focus groups, UX consulting, ethnographic studies, competitive reviews and heuristic analysis. Our team has been fortunate to service industry leaders and startups in the automotive, travel, banking, healthcare, insurance, pharmaceutical, packaged goods, and online retailing industries. With offices in New York City & Chicago we make things easy for clients by managing all the details during an engagement and have completed market research projects in over 39 cities in the US & Europe.