Alchemi Labs is a company committed to the creation of innovative, high performance products for outdoor enthusiasts. We are all about making products that people will love utilizing science, technology, and perhaps a little magic.  Alchemi Sun Hats utilize a radiant barrier to REFLECT UP TO 80% OF THE SUN'S HEAT WAVES away from your body instead of absorbing it like conventional hats. The radiant barrier also BLOCKS 99.8% OF SKIN DAMAGING UV RAYS WITH A 800+ UPF! Using state-of-the-art production techniques we laminate our radiant barrier material to a soft, thin polyester fabric that provides comfort as well as function.