MatterMore is a digital marketing agency that helps Marketing and Sales leaders optimize their demand-generation process. The company is founded by Roel Haanappel, a digital marketing strategist with over 25 years of experience in B2B. The goal of MatterMore is to help organizations "matter more" by being of more value to stakeholders, prospects, and customers. The company offers a variety of services to help clients achieve their goals, including transforming static account-based marketing (ABM) setups into dynamic, scalable setups, creating dynamic account audiences in a customer data platform (CDP), setting up new triggers to spot first-party account intent, and implementing web personalization based on the account type, buying intent, buying journey stage, returning visitors' behavior, industry, and country. Some of MatterMore's recent projects include increasing the conversion rate from a qualified lead to an opportunity by 10%, resulting in winning the Forrester ABM Success Award in 2021, increasing the web conversion rate by 179%, and decreasing the bounce rate by 44%. The company also specializes in onboarding and training salespeople on how to become more relevant when profiling online, sharing content, and reaching out. If you are interested in learning more about how MatterMore can help your organization "matter more," you can reach out to Roel Haanappel via the button below or email him at roel.haanappel@mattermore.nl.