Salt Strategy is a trusted advisor to marketers who want to further improve their marketing ROI. We do 'Marketing Effectiveness Audits' to help marketers understand and prove the effectiveness of their marketing, realign and sharpen strategy, recalibrate touchpoints and focus resources for the most impact. Our Marketing Audits are an independent, evidence-based, systematic and comprehensive assessment of a brand's entire marketing effort in the context of the environment. Besides improving marketing ROI, Marketing Audits provide a fresh perspective, an independent second opinion, and a full view of all the marketing elements for decision support.