Perfect World Principle is the breakthrough strategy system that incorporates all the knowledge, wisdom, methods, processes and talent needed to give your business & people the new level of thinking & acting to become a ‘world changing business’ by being strategic on a daily basis. Perfect World Principle was founded in 2011 after a carreer-long search for the insights, wisdom and methods that help people and businesses to move beyond the beliefs and conventions that make it almost impossible to fundamentally innovate current business structures. The key turned to be 2 fundamental paradigm shifts. Companies need new level of thinking that sees reality in dilemmas (two sides of the same coin) instead of problems to solve (with new problems). And companies need a new level of acting that is based on a simple, though world changing, organizing principle that is able break through complexity and give new energy, focus and direction to your organization, business, marketing and communication.